Google Boost vs Google Adwords – Which One Fits Your Business? If you are a small business owner looking to get more traffic to your website, you have probably thought about using Google’s paid options: Google Adwords and Google Boost. While most business owners have heard about the Adwords program, and have a very decent idea of what it is about, but the Boost Program was released only a couple of years ago, so it is still fairly new to most. The fact that our business is mostly geared towards helping small business owners succeed with their online efforts, no matter the level of expertise in the different aspects of internet marketing they might have, got me thinking: Which advertising program is more beneficial to small business owners: Adwords or Boost? In order to illustrate the differences between them, we first need to know…. You Should Know Google Boost is… That little marker you sometimes see in a Map, in Google searches. Geared towards local search. Searches which trigger local places listings and map listings (Geo-targeted Searches). Tied to your Google Places listing. It will use your listing information to determine location and other contact info. The Headline is your [...] read more
Google Boost vs Google Adwords: Which One Fits Your Business Needs?
Google Boost vs Google Adwords – Which One Fits Your Business? If you are a small business owner looking to get more traffic to your website, you have probably thought about using Google’s paid options: Google Adwords and Google Boost. While most business owners have heard about the Adwords program, and have a very decent idea of what it is about, but the Boost Program was released only a couple of years ago, so it is still fairly new to most. The fact that our business is mostly geared towards helping small business owners succeed with their online efforts, no matter the level of expertise in the different aspects of internet marketing they might have, got me thinking: Which advertising program is more beneficial to small business owners: Adwords or Boost? In order to illustrate the differences between them, we first need to know…. You Should Know Google Boost is… That little marker you sometimes see in a Map, in Google searches. Geared towards local search. Searches which trigger local places listings and map listings (Geo-targeted Searches). Tied to your Google Places listing. It will use your listing information to determine location and other contact info. The Headline is your [...] read more
Google Plus One for Websites
Google Plus One for Websites Since its introduction last March, Google +1 has stirred up lots of conversations around the globe. Its impact in the world of search engines and organic and paid results is still somewhat unknown. Maybe you just heard about Plus One, but are not sure what you should do with it. Let’s start the some common questions about Google +1 What is Google +1? +1 is Google’s version of Facebook’s like button, applied to Search Engine Result Pages. It was conceived as an easy way for users to get and give suggestions or recommendations in the search results pages. The +1 buttons appears next to your headline on search ads and organic results. Personalized annotation (derived from +1) appear beneath your Display URL. In Google’s words a +1 tells your friends: “This is something you should checkout”. Who can see My +1’s? By default your +1’s are “public to the world”, but that doesn’t mean everybody will see your +1’s. Only your Social Connections will see them –if Google consider they will benefit from it-, as explained by Google, your Social Connections include people in your Gmail Chat List, people in your Google Contacts, people You [...] read more
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